For founders who have shipped
Do This Next finds the biggest thing blocking your growth and gives you one action at a time, with the message to send, the steps to follow, and how you’ll know it worked. Tell it what happened and the next one is chosen from the result.
Free website diagnosis · Takes about 3 minutes · No card required
Or, put another way: you built the fucking app. Now get someone to use it.
Another feature
isn’t going to
fix this.
Sorry.
You need to know which move matters now. Do This Next reads your site, takes the three answers a site can’t give it (your goal, your time, what you’ve already tried), then prioritises the action most likely to teach you something useful.
Whether your real constraint is what your site says, whether a visitor can act on it, whether anyone is arriving at all, or whether they arrive and don't convert.
A focused action with the message to send, the steps to follow, and an honest estimate of how long it takes.
Record what happened, including nothing, and the next recommendation is made knowing it.
One action, the reason it comes first, and the material to do it with. Not a report. Not a list.
Your message is still based on assumptions. Five short conversations will reveal which problem customers already care enough about to solve.
The message, written for you
Hi [name], I'm working on [product] for [audience]. I'm trying to understand how people currently deal with [problem]. Would you be open to three quick questions? No pitch.
You send it. Nothing goes out in your name from here.
A general model can list fifty things you could do. It has no idea which you already tried, what happened when you did, or how much time you’ve got this week. We keep that history and decide against it, which is why the tenth recommendation beats the first.
ideas are free. knowing which one is not.
Do this.
See what happened.
Do this next.
and again. and again. that’s the job.
You only ever see one action. Underneath it, the result of the last one has already been folded into what we know about your business, so the next decision is made by something that was paying attention.
Rather work it out yourself? Fair enough. Here’s how to diagnose your own bottleneck, and why distribution became the hard part.
Sometimes fix something. Sometimes go somewhere. Sometimes stop wasting your time. The three below are illustrative: made up to show the shape of it, not anyone’s results. We haven’t got any of those yet.
Why this →
See the post →
Here's why →
Swipe for the other two →
Inside the product the shouting stops, and you can see what we considered and decided wasn’t worth your time.
this bit actually matters ↘
Good morning, Simon
Here’s the one thing worth doing.
Your buyers are in there and the rules allow it. Ask the question rather than pitching. You want their words for the problem.
Your post, written for you
“How does everyone handle scoring for society days? Ours is a spreadsheet and a group chat and it falls apart by the ninth. Curious what actually works.”
Why this?
What else did you consider?
Do This Next came out of launching real products, not out of collecting startup advice. Simon built and still ships both of these, and the way this thing decides what to do next is the way he worked on them. The figures below say he has shipped things people actually used. They aren’t customer results and they aren’t acquisition numbers: 48 golfers is a real club competition, not a growth chart.
Live scoring and leaderboards for golf rounds and events.
A real club competition run end to end. Scores going in on phones, a leaderboard on the clubhouse screen.
“It made the competition feel connected in a way we've not had before.”
A golf-focused platform where supporters help golfers fund meaningful goals.
Live product with creator pages, goal tracking, and contributions taken through Stripe.
You get the evidence, not “because the computer said so”.
We'll draft the fiddly bits. Nothing ever goes out in your name unless you send it.
Sometimes the best marketing advice is to stop doing marketing.
no customer results yet, we haven’t earned anyWhen founders have used this and got somewhere, they’ll go here with their names on.
Keep moving after your free diagnosis with one prioritised action at a time, which is why it gets more useful the longer you use it.
Your first move is free, no card. Make an account and you get one complete action: the reasoning, the steps and the copy it needs. Carrying on, which means tracking it, saying what happened and getting the next move, starts with a 7-day trial that does take a card and renews unless you cancel.
Free
The Product Check. What you sell, who wants it, and what your page fails to make clear, with the quotes behind each answer. No account, no card.
Founding membership
Founding price$19/month plus sales tax where applicable
€19/month in the eurozone. The price you see at checkout is your own currency, decided by where you are. Or $190 a year.
Founding member price: $19/month. It stays at $19 for as long as your membership stays active. Cancel anytime. The 7-day trial comes first and takes nothing on the day. You’ll see the exact date of the first payment before you enter a card.
Get a focused recommendation based on where your product is now, not a generic list of everything you could be doing.
worst case, you find out what you’re actually selling
Free diagnosis · No card required
Built by Simon.
Because I kept building products and then wondering how on earth to get anyone to use them.