Guides
You can build it.
Now work out who wants it.
Distribution is the bottleneck for most new software, and almost nobody arrives at it by a route that taught them how. These are the things we’d tell a founder who’s shipped something good and can’t work out why nobody is using it.
Getting customers
Marketing for SaaS founders
Early-stage SaaS marketing has a different sequence to everything else: your first customers are found by hand, your positioning comes from their words, and most channels are wrong until you know what converts.
9 min read
How to market an app
You built the app. Nothing is happening. A practical sequence for developers marketing their own product, starting with the page rather than the channel.
8 min read
How to get your first SaaS customers
Not a growth strategy — a list of things you can do this week. How the first ten paying customers actually get found when nobody has heard of you.
9 min read
How to get first users for your app
Users and customers are different problems with different playbooks. How to get the first hundred people actually using your app — and how to tell whether that number means anything.
8 min read