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Pricing

First move free.
Then $19 a month,
which is cheaper than
another wrong month.

Make an account and your first complete action is free: the reasoning, the steps and the copy it needs, no card. What you pay for is the loop around it: Founding membership tracks what you did, learns from what happened and picks the next move. Starts with a 7-day trial, then $19 a month.

Product Check

One-off. No account, no card, nothing to cancel.

Free

Answers: have they understood what I’ve built?

  • What we think you sell, and to whom
  • The problem we think you solve
  • What your customers do instead today
  • What your page didn't make clear
  • The evidence we based it on, quote by quote
  • A permanent link, private unless you share it
Check my product →

We ask for an email before the deep analysis. That’s it.

Founding membership

Founding price

The ongoing thing. 7-day trial first. Cancel whenever.

$19/ monthplus sales tax where applicable

Or $190 a year. Answers: so what do I actually do?

  • One prioritised next move at a time
  • Practical scripts and templates
  • A clear reason each action comes first
  • Success measures for every move
  • Progress and experiment history
  • Recommendations shaped by your results
  • Product memory: it doesn't forget your business
  • Time-budget mode: tell it you've got 20 minutes
  • Future improvements included while you're subscribed
Start with my free move →

Your first complete action is free, no card. The 7-day trial takes a card and renews at $19/month unless cancelled. You’ll see the date first.

Founding member price: $19/month. It stays at $19 for as long as your membership stays active. Cancel anytime.

Everything on the Founding membership list is what the subscription is for. Where something isn’t built yet we’ve marked it rather than implying it’s waiting for you. It arrives during Founding Access, included, at the price you signed up at. See how it works.

Questions you’d be right to ask

What do I get without paying anything?
Two things. The Product Check needs no account at all. Then, once you make an account, your first complete recommended action: the priority, the reasoning, the steps, how long it should take, what success looks like, and the message or copy it needs, written out and yours to copy. That is the whole product for one move, not a preview of it.
How does the 7-day trial work?
The trial is the ongoing part: tracking the action you started, recording what came of it, and getting the next move chosen from that result. Starting it needs a card, and Stripe charges nothing on the day. After 7 days it renews at $19 a month unless you cancel first, and we show you the exact date of that first payment before you enter anything.
So it will charge me if I forget?
Yes, and we would rather say so plainly than bury it. A card-backed trial renews, and that is what makes it a trial of the paid product rather than a separate free tier. What we can promise is that you will never be surprised by the date: it is on the screen before you enter a card, in the plan section of your settings the whole time, and we email it to you when the trial starts, again three days before the charge, and again the day before. Cancel from Settings → Plan or the billing portal, no email to anyone required, and nothing is taken.
What happens to my stuff if I don't subscribe?
It stays. Your product profile, the free action you were given, anything you completed and everything we worked out from it are all still there and still readable. What stops is the thing that costs us money on every run: generating the next recommendation. Subscribe and it picks up from exactly where you left it.
Can I do the trial twice?
No. It runs once per account, so a second project or a fresh sign-in doesn't grant another. If you subscribe and later cancel, you're welcome back any time, but as a subscriber, not on another free week.
What's free without signing up at all?
The Product Check. Paste your URL and we'll tell you what we think you've built, who it's for, the problem we think you solve and what your page failed to make clear, with the quotes we based each of it on. That's a real read of your product, not a teaser. What it doesn't include is naming your bottleneck or telling you what to do about it; that's what you sign up for.
What does “Founding price” mean?
$19 is the launch price and it will go up for new customers. If you subscribe now, you keep $19 for as long as you stay subscribed. No countdown timers, no fake urgency. We'll just say so plainly when it changes.
How many recommendations do I get?
As many as there are good ones. We don't sell output volume. Some days the right answer is genuinely “nothing today, yesterday's thing is still working”. You're paying for judgement, not for a quota of tasks.
Can I cancel?
Any time, from Settings → Plan in the app, no email required. You keep access until the end of the period you've paid for, and after that the subscribe option comes back whenever you want it.
Will you post things on my behalf?
No. We'll draft the reply, the headline or the intro email, and you send it. Automated posting gets accounts banned and communities poisoned, and it's your reputation on the line, not ours.

Start with the free bit

See whether we understand your business before you decide whether we can help it.