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Pricing

$59/month.
Cheaper than wasting
another month doing
the wrong shit.

The free Product Check tells you what’s holding your product back. Founding Pro tells you what to do about it — one thing at a time, with the reasoning shown.

Product Check

One-off. No account, no card.

Free

Answers: what’s holding my product back?

  • What we think you sell, and to whom
  • The problem we think you solve
  • What your customers do instead today
  • Your biggest bottleneck, named
  • The evidence we based it on
  • A permanent link, private unless you share it
Check my product →

We ask for an email before the deep analysis. That’s it.

Founding Pro

Founding price

The ongoing thing. Cancel whenever.

$59/ monthplus sales tax where applicable

Or $468 a year. Answers: so what do I actually do?

  • Do This Next recommendationsComing during Founding Access
  • The evidence behind every decisionComing during Founding Access
  • Tailored help and drafts where they're neededComing during Founding Access
  • Product memory — it doesn't forget your businessComing during Founding Access
  • Action history: what you did, what it producedComing during Founding Access
  • Time-budget mode — tell it you've got 20 minutesComing during Founding Access
  • Ongoing learning from what actually happensComing during Founding Access
  • Future improvements included while you're subscribed

No free trial. Cancel anytime.
Founding price. Keep it while you stay subscribed.

Everything on the Founding Pro list is what the subscription is for. Where something isn’t built yet we’ve marked it rather than implying it’s waiting for you — it arrives during Founding Access, included, at the price you signed up at. See how it works.

Questions you’d be right to ask

Why is there no free trial?
Because trials train everyone badly. You forget to cancel, we optimise for the cancellation date instead of the product, and neither of us learns anything. The free Product Check shows you we understand your business before you pay a penny. If it doesn't, don't pay.
What's actually free, then?
The Product Check. Paste your URL and we'll tell you what we think you've built, who wants it and what's holding it back — with the evidence. That's a real diagnosis, not a teaser. What it doesn't include is what to do about it.
What does “Founding price” mean?
$59 is the launch price and it will go up for new customers. If you subscribe now, you keep $59 for as long as you stay subscribed. No countdown timers, no fake urgency — we'll just say so plainly when it changes.
How many recommendations do I get?
As many as there are good ones. We don't sell output volume — some days the right answer is genuinely “nothing today, yesterday's thing is still working”. You're paying for judgement, not for a quota of tasks.
Can I cancel?
Any time, from your billing settings, no email required. You keep access until the end of the period you've paid for.
Will you post things on my behalf?
No. We'll draft the reply, the headline or the intro email, and you send it. Automated posting gets accounts banned and communities poisoned, and it's your reputation on the line, not ours.

Start with the free bit

See whether we understand your business before you decide whether we can help it.